Other than a few state-owned banks, there is hardly any bank that
can have its own branch network to cover most of the territory of
the country and, in particular, some foreign banks and regional
banks can only afford to have branch network within a city or a
little better, a few cities. Unlike nationwide banks, regional banks
do not have support from the early policy to build up a large branch
network. At the same time, their target depositors cluster round
mostly in a small region. Foreign banks, at the start of their business,
only focus on business with their foreign customers and their already
established ones. With such a business mould, both regional and
foreign banks do not need to invest a lot to expand their branch
network.
Following the rapid economic growth, the market in every region
encounters changes. The industrial/economic zones at the outskirts
of big cities have been quickly set up. Foreign enterprises quickly
react to the changes and move their businesses and services from
their original servicing region to other regions. Mobility increases
and simple regional segregation has become more and more vague.
The expansion of enterprise coverage and the increase of mobility
goad the banks to provide more service channels to guarantee their
service quality in order to secure their customers. The emergence
of internet banking service is a simple and cost effective way to
let banks spend the least investment and within the shortest time
to extend their service channel to reach their customers.
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